Currency

Reclaimed Leather

AS by DF

AS by DF was founded in 2009 by Denise Focil who had one goal in mind: to create the perfect leather jacket. Little did she know, her idea of what perfection looked like would expand beyond shape and take into account environmental impact. AS by DF, is on a mission to lead by example, through transparency and quality, proving to other labels that profitability exists in the recycled space. The brand’s approach to environmental preservation goes beyond sourcing material, Denise hopes to embody circularity and restore the world through her brand. AS by DF is a devoted partner of the Ocean Conservancy donating $10 from every purchase to the organization, and supporting their efforts to clean up our oceans. Here at ZERO, we are beyond excited to be working with a brand who raises the standard for leather while actively working to preserve our natural world. AS by DF believes every choice has the power to change the world for the better, and work towards a more sustainable future.

By Women, For Women

BASTET NOIR

After witnessing the grave ethical consequences of the fashion industry, Daniela Milosheskains’ created Bastet Noir in 2013 to provide solutions where she saw problems. Chance meetings with various seamstresses in North Macedonia revealed to Milosheskain the terrifying reality that many of these women receive pay of just $300 a month, $3,600 a year. A handful of these hardworking women are single mothers, responsible for funding and feeding the lives of not just themselves, but their children as well; a task that is impossible on $300 a month. From then on, Milosheskain decided that she would start a platform that enables these women to provide for their families, and in doing so, challenges what is currently deemed acceptable in the fashion industry. Initially, what started as a marketplace for Macedonian designers to display their pieces has transformed into her standalone, all-female, fashion brand comprised of five, fairly compensated seamstresses. Bastet Noir strictly uses deadstock material from major fashion houses to make their signature styles. Here at ZERO we are so proud to be working with a brand that promotes the protection of exploited individuals and the planet through upcycling. and preserving our natural world by utilizing discarded materials. 

Recycled Leather Bags

BEEN LONDON

One Netflix-filled movie night in 2018 drastically changed designer Genia Mineeva’s approach to life overnight. BEEN London is Mineeva’s response to a documentary that depicted the never-ending waste of the fashion industry. Mineeva felt the urgent need to utilize the abundance of “wasted” material to create something new, promoting the lifespan of these formerly neglected resources and creating her own innovative solution to a grave environmental and social problem. BEEN London’s traditional craftsmanship with modern design makes for the most fashion-forward and timeless accessories. Mineeva consistently seeks out material that is destined for the landfill so she can turn it into a beautiful, everyday-wear piece. From discarded leather trimmings and landfill-bound plastics to pineapple leaves and apple peels, Been London’s repurpose approach knows no boundaries. Ultimately, Mineeva’s mission coupled with her impeccable fashion sense makes for a fashion brand beyond compare: Been London. On ZERO now.

Deconstruction and Upcycling

FORMES

In 2019, Fórmes, the Estonia-based fashion label, reinvented the assembly of couture pieces by emphasizing deconstruction and upcycling in their production workflow. Founders Masha Ossipovsky and Oleg Trofimov, derive inspiration from the ambiguity of human nature, with pieces claiming asymmetric fits to express opposing elements-masculine and feminine, past and future, structure and fluidity. Born into the once Soviet Union, the designer's historical perspectives allow them to look at fashion through an archival lens. The duo strived to create a brand entirely unique to the industry, by repurposing post-Soviet heritage materials like parachutes, chandeliers, and diplomas. Rethinking materials of the past, with a modern, fashionable take, has allowed Fórmes to develop a one-of-a-kind label. Here at ZERO, we are beyond proud to be working with a brand whose detailed eye finds treasure in another's trash, creating an elegant second life for materials that need not cease. Sustainability, refined style, and asymmetric fit are key elements of the brand.

Deadstock Revival

JJ VINTAGE

Inspired by founder Jasmine James’ love of thrifting and fashion coupled with sustainability and upcycling, JJ Vintage was founded in November 2019 and has quickly grown since. This one-woman show is based in Brooklyn, NY, creating the most beautiful pieces from deadstock and natural fabrics. JJ Vintage seeks to be a unique responsible alternative, in an industry that has grown rapidly on people's desire to find identity in uniformity. With the prevalence of fast fashion exponentially increasing, James has watched as people continuously dress the same, replicating constant overused styles as the seasons pass by. JJ Vintage aims to bring individuality back to clothing, noting that it is important to stand out and express yourself through fashion. With an awareness of the excess of materials and clothing on our earth, James is determined to continuously create from what is already here, proving that a label does not need new to be successful. Here at ZERO we are beyond excited to be working with a brand that prioritizes individualization and waste reduction as a way to bring uniqueness back into the equation and address the woes of the industry through singularity. 

Slow Fashion and Sustainability

KAHLE

Founded in 2014, KAHLE is Mary Kahle’s response to her negative experience working in fashion. Mary's exposure to the dark side of the industry, lack of ethics and minimal value given to employees' wellbeing, pushed the designer towards slow fashion and sustainability. KAHLE is a result of Mary’s passion for the planet and those who call earth home. As an early adopter to the made-to-order, limited-run, pre-order space, KAHLE’s conception is rooted in creating new from old while minimizing waste. The brand goes beyond fashion and acknowledges the need to work together towards a more just and equitable future for all, especially marginalized communities. Proceeds from archived seasons have been donated to organizations supporting Mary’ community through education, mental health access, nutrition, or social justice initiatives. Here at ZERO, we are beyond proud to be working with a brand and designer who understands the delicate, complicated relationship between equality and fashion production and the need for restored harmony to create a sustainable future for all.

prioritizing Circularity

MARGARET BURTON

Margaret Burton officially launched in 2019, however it was years prior while working a summer internship in New York that the designer took an interest to waste. As an intern, Margaret was instructed to cut up samples and canceled styles, so homeless people could not go through the trash and end up with high end clothing. Being a sophomore at Pratt Institute at the time, Margaret was well aware of the difficulties in sewing bias bindings, welt pocket, fly’s, etc., and felt anger for the person overseas sewing these beautiful clothes, only to be cut in half and thrown in the trash. For the continuation of her undergraduate education, Margaret devoted her time to developing methods to end fashion waste. Margaret Burton is a brand made of 100% recycled garments, proving that what already exists on this earth is enough. Here at ZERO, we are beyond excited to be working with a brand and designer who understands waste and the need for circularity in an industry that thrives on planned obsolescence and transience.

Deconstructed Vintage

MILA SULLIVAN

Based out of Los Angeles, Mila Sullivan is a ready- to- wear line founded and run by Mila Sullivan out of her downtown Los Angeles studio. Sullivan creates one of a kind pieces through deconstructing vintage home goods and textiles, reinterpreting them through modern silhouettes. Her work begins with sifting through piles of materials at thrift stores trying to find the items that speak to her, that feel unique, or have a history behind them. Every piece is hand produced by Mila with a heavy concentration on draping on the form to find the beauty in ordinary and unusual materials. Working with vintage and unique materials means each piece created is truly one of a kind and unable to be replicated and mass produced. Mila feels she makes clothes for the most fun and theatrical parts of life. Here at ZERO we are beyond excited to be working with a brand designing individuality and creativity into every piece, the uniqueness of Mila’s work is irreplicable, paving the way for communicative fashion numb to seasons and trends.

Transparency and Circularity

ODD END Studio

Founded in London in 2020, ODD END Studio is the work of co-founders Gizem Alemdar and Bahar Kaplan. With a background in interior and social design, Alemdar always had the idea of creating with sustainability in mind, yet was uncertain of the direction she sought to design towards. After speaking with Kaplan one day, the duo decided to team up and create ODD END Studio, a fashion brand devoted to tackling textile waste head-on. Alemdar and Kaplan both believe in the power of upcycling and the circular economy, finding great success in their shared beliefs and values. ODD End Studios is hyperfocused on the entire supply chain, constantly revising how to produce their clothing in an environmentally friendly and ethically sound way. Beyond repurposing materials and fabric destined for the landfill, ODD END sources and manufacturers locally to minimize their impact on all aspects of design. The label seeks to, “design out waste and pollution, keep products and materials in use, and regenerate natural systems.” Here at ZERO we are beyond proud to be working with a brand devoted to waste reduction through circularity, concerned with the entire lifespan of the pieces rather than the peripheral issues associated with repurposing. 

Vibrant Deadstock Basics

ODDLI

Founded in 2020, as the result of a successful university project, Ellie Chen and Jensen Neff are the duo behind the vibrant deadstock label that is Oddli Clothing. The two founders grew up in Northern California, spending the majority of their time outdoors immersed in the natural world.. Ellie grew up biking, driving a Prius, and eating vegetarian, but there was one thing she felt didn’t align with her values: fashion. After meeting, Ellie and Jensen immediately connected as they both shared the same passion of saving the planet and vibrant designs. When brainstorming for their final Capstone Project at Stanford, Ellie and Jensen decided to create a brand that did not harm the planet, while remaining fashionable and full of color. Enter Oddli. Oddli is a Los Angeles-based upcycled clothing brand. Oddli directly targets textile waste through creativity and individuality, always designing the upcycled pieces to tell a story. Here at ZERO, we are beyond proud to be working with a brand devoted to waste reduction through circularity and individuality through self expression.

INCLUSIVITY AND WASTE REDUCTION

REDA PAULA

Founded in 2018 with a focus on inclusivity and waste reduction, Reda Paula is a futuristic fashion label devoted to the planet. Growing up in the small Lithuanian village of Birštonas, head designer, Reda Paula, has always embraced a minimalistic lifestyle while living among nature. Through the mindfulness and mastery of generations of women, an appreciation for handmade, quality clothing and sustainable choices were instilled in the young designer. Reda’s great-grandmother previously worked as a professional seamstress and passed along years of handicraft skills that have been fundamental to Reda’s brand. Reda Paula is committed to supporting the circular fashion world in consideration of human, animal, and environmental welfare. At ZERO, we are incredibly proud to work with a brand with a powerful mission: to make clothes that last generations, minimize fabric waste and pollution while supporting employees and animal rights by challenging the current nature of the luxury fashion industry with conscious craftsmanship.

Craftsmanship and Individuality

ROSIE EVANS

Intentionality summarizes the entirety of Rosie Evans, a high-fashion fantasy line emboldened by anarchic heritage founded in 2020. Inspired by the expansiveness of life following university graduation, Rosie was energized to remain creating while searching for a job. When finding a conventional industry job proved stubborn, Rosie turned to deadstock fabric to collect and create in a novel way. What started as a pandemic activity on the floor of her bedroom, has turned into her flourishing label of complete unique, one-off pieces. Every detail of her brand has been meticulously constructed, down to the boning of her corsets which are made of plastic fruit packaging tape from the market. Rosie’s devotion and steadfast work ethic has made way for an unreplicable brand that has redefined the status quo for other corset lovers who follow. Here at ZERO we are beyond proud to be promoting not only a brand but an individual designer whose values take precedence over profit, prioritizing craftsmanship and individuality over mass production.

Slow-Fashion Gender Neutral

STUDIO PRETA

Launched in the Spring of 2021, Studio Preta is a slow-fashion gender-neutral brand based in London with the aspiration of returning home to Guiné-Bissau. Founder Elisa Barbosa’s made-to-order brand looks to defy impulse, and discard the notion of needing a piece now. The styles created are timeless, openly rejecting the idea that fashion should be based on trends and seasons and instead promoting classic looks devoted to longevity. Studio Preta seeks to transcend that of a reliable label, and lead the way for conversation on consumption, inclusivity, and destruction. Someday soon, Elisa hopes to return her brand to her home country of Guiné-Bissau, localizing the label while bringing jobs and opportunity to her community. Elisa’s future vision for Studio Preta couples humanization with growth, always seeing her brand's progression intrinsically linked with the growth of those around her. Here at ZERO we are beyond excited to be working with Elisa, her awareness of the severity of fashion on the environment and its people is refreshing and comforting; we are ecstatic to share her timeless pieces with you.

Apple Skin Oh My..

VIRON

Innovation and transparency defines Virón, a unapologetically, unique shoe label founded in 2020. Inspired by the interconnectedness of all beings, co-founders Mats Rombaut and Julian Romer set out to redefine how shoes are made by reducing the environmental and ethical harm of the current production process. Virón believes that we should think of the earth as our home, and treat her just like that. The label uses as few new materials as possible and has created a system which is based on repurposing the waste of others. Apple Skin, a leather substitute, is made out of food waste from the apple juice industry in Northern Italy. Here at ZERO, we are beyond excited to be promoting a brand who is leading the way on circularity through innovation, prioritizing value over profit. Virón stands strong in their holy trinity of beliefs: for the planet, the animal and the people to be treated equally. The label is 100% vegan and PETA certified.