Shop ZERO was founded by college friends, Eliana Konsker and Brigitte Canty, looking to make a tangible difference in the fashion industry. Shop ZERO is a female-owned e-commerce platform dedicated to the people and the planet. Together, Brigitte and Eliana hope to use their unique backgrounds to reclaim and redefine sustainable fashion.

Growing up, Eliana loved dressing up and looked up to her celebrity stylist aunt who taught her all things fashion. After working for multiple high-end fashion companies herself, she came to love the industry for the individuality that fashion allowed, yet she dreaded the true cost of clothing production. Eliana knew she could not ignore the damage done to both workers and the environment and dreamed of ways to extract the bad from fashion.

Brigitte's devotion to the environment is a direct product of her unique childhood, which was centered around fresh air and learning through nature. Growing up on the coast in Northern California, she has witnessed the once pristine environment around her harmed by human activities like development and pollution. Having worked in multiple sectors of environmental conservation, Brigitte firmly believes that it is in the hands of young entrepreneurs to save our planet.