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A gentle, supportive everyday essential, the Emma Bra is designed for comfort you can forget about. Made from breathable organic cotton with a touch of stretch, it offers a soft feel and reliable support across a wide range of sizes. A clean, easy silhouette that works effortlessly from morning to night. Selected for our Independent Studio edit, celebrating designers who create independently, with intention and a unique point of view.
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Founded by Clara, Buttercup was created to make bras and underwear as thoughtfully as possible, since intimates are one of the few clothing items you can’t buy secondhand. Each piece is made with GOTS-certified organic cotton, knitted and hand-dyed in Anatolia, and sewn in a family-run factory in Izmir, Turkey. Produced in small batches with full transparency across the supply chain, Ciao Buttercup offers timeless, breathable intimates designed to be better for you, for the planet, and for the people who make them.
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