The 1997 Pink Apple’s story begins in Northern Italy, where AppleSkin™, Virón’s leather alternative, is made from the residues of the food industry. The skins and seeds are recovered, dried, powdered, and sent to a factory where, mixed with Polyurethane, which acts as a base for adhesion, a light, breathable and resistant material is created. This technique allows the replacement of fossil-oil based synthetics with bio-based compounds. When sourcing materials, Virón always prioritizes low impact, constantly seeking to improve the standards of how shoes can be made. The shoes are majority made of recycled materials collected within the EU, however, virgin materials are introduced to ensure the apple leather does not spoil. Virón is on a mission to constantly make the best shoe available on the market today. Following sourcing and creation, the bulk of Virón's materials are sent to Portugal where the shoes are assembled. Once the shoes are completed, they are packaged in 100% recyclable material, and transported to a shipment center headed straight to you. These shoes have lived in 2 countries, traveled hundreds of miles, and provided a second life to discarded materials, to earn a permanent spot in your wardrobe. We hope you love these shoes and wear them with pride, knowing that you are embodying fashion and choosing to better the planet with your conscious shopping choice.